Next Level Podcast with Host Tavis Piattoly, MS, RD, LD

Mitzi Dulan, Dawn Blatner, Rebecca Scritchfield- Podcast

Mitzi Dulan, RD, CSSD
Dawn Blatner, RDN
Rebecca Scritchfield, MA, RDN, LD

Becoming an entrepreneur is a unique challenge that is not for everybody. However, what is a nutrition entrepreneur? These three ladies took the leap and followed their passion. Dawn, Mitzi and Rebecca all share their amazing journey of becoming a nutrition entrepreneur.

In this Podcast You Will Learn:

1. What was their career path to becoming an entrepreneur?
2. Why, how, and when did they chose to make the leap to become an Entrepreneur?
3. Their day to day job and why they love what they do?
4. What is the Risk vs the Reward of being an Entrepreneur?
5. What are potential opportunities for Nutrition entrepreneurs?
6. The best strategies they used to market themselves?
7. What should someone thinking about making the leap do before they jump? Do they need a formal plan?
8. Anything they don't like about being an entrepreneur?
9. What they would do differently if starting today?
10. Using social media to promote their business?

Links and Resources 

Mitzi Dulan
Website: www.nutritionexpert.com
Twitter: @nutritionexpert

Dawn Blatner
Website: www.dawnjacksonblatner.com
Twitter: @djblatner

Rebecca Scritchfield
Website: www.rebeccascritchfield.com
Twitter: @scritchfieldrd

Podcast Transcript

0:12  Welcome by Tavis Piattoly

1:41  Introduction to Mitzi Dulan, RD, CSSD

3:01  Intro to Dawn Blatner, RDN

4:15  Rebecca Scritchfield, MA, RDN, LD

5:42  What was their career path to becoming an entrepreneur?

  • Mitzi:
  • I had degrees in Nutrition and Exercise Science
  • I started my own business immediately after becoming a registered dietitian.
  • I never looked for job postings, I called around and created my own job.
  • Mitzi’s advice: Don’t wait for the right job, that’s a good fit.  Think about what you want to do and then make it happen!
  • Rebecca: (7:01)
  • I had a degree in chemistry.
  • I had always had an interest and passion in health and fitness.
  • I transitioned into a career in nutrition.
  • Rebecca’s advice: Don’t wait to become an entrepreneur!
  • Dawn: (8:42)
  • I always had a passion for nutrition as a hobby.
  • I never imagined myself working in a hospital.
  • I loved health food stores, spas and wellness.
  • I made a lot of cold calls to create my own first piece-meal job.
  • Dawn’s advice: Piece things together and go out and make things happen, even when people tell you NO!

10:54  Why, how, and when did they choose to make the leap to become an Entrepreneur?

  • Dawn:
  • From the get go, I was piece-mealing together different jobs in order to make ends meet. 
  • Transitioned to a job at a wellness hospital with a steady paycheck.
  • Started getting work on the side.
  • Went part-time and eventually quit working at the wellness hospital .
  • I had enough work on the side to keep me going financially.
  • Rebecca: (12:52)
  • I had ten years of work experience in my prior field.
  • Nothing prepares you for the job, other than actually DOING the job.
  • I had a lot of fears and uncertainties; I needed experience and volume.
  • My advice is to treat yourself with respect.
  • Do what you love and the money will follow.

15:15  Their day to day job and why they love what they do

  • Mitzi:
  • No two days are exactly the same!
  • I create blog posts 
  • I create new recipes; photograph the recipes, and post to social media
  • Book signings; TV appearances
  • Hosting events
  • Spokesperson work: food brands, insurance brand
  • I LOVE the flexibility of my career for parenting and home life.
  • Dawn: (17:40)
  • Everyday is different and I would never put all my eggs in one basket.
  • I do a lot of virtual programs on the computer.
  • I am highly creative: new programs, blogs posts and recipes
  • It’s not about outcomes for me, but enjoying the process and loving what I do.

19:55  What is the Risk vs the Reward of being an Entrepreneur?

  • Rebecca:
  • Risks: 
    • Tolerate the risk that you know is there; it can be stressful
    • You do need some level of financial security.
    • Identify and make a list of risks, and then figure out a work-around.
  • Rewards:
  • You may have multiple jobs.
  • The ability to choose the projects that you work on.
  • The work itself is rewarding.

23:04  What are potential opportunities for Nutrition entrepreneurs?

  • Mitzi:
  • Trends of people paying attention to what they put into their body; more people wanting to eat healthy.
  • A lot of unhealthy people in the US: how they choose foods, where they are eating, preparing more foods at home.
  • Videos, podcasts, social media
  • You can drive your own life and do what you're passionate about.

29:09  The best strategies they used to market themselves

  • Rebecca:
  • One of the first things I did was blogging about nutrition.
  • Social media
  • Mitzi:
  • I got my website, www.nutritionexpert.com up and rolling.
    • When people google “nutrition expert” I typically come up #1 organically on Google.
  • Being in the right place at the right time.
  • Create opportunities for yourself by working your tail off!

35:05  What should someone thinking about making the leap do before they jump? Do they need a formal plan?

  • Dawn:
  • Success = opportunity + preparedness
  • I’m not a planner, but having some level of planning for income is wise.
  • Mitzi: 
  • I created goals and strategies and wrote them down.
    • When you make goals 3-D, they are more likely to happen.
    • You can visualize the goal, and create an action plan around it.

38:53  Anything they don't like about being an entrepreneur

  • Rebecca:
  • Outsource when you can as your business is growing. 
    • You will drive yourself crazy feeling like if you don’t control every last thing, it’s just not going to be good enough.
  • There are things that you don’t like to do, but that you need to pay attention to anyway.
  • i.e. accounting

43:06  What they would do differently if starting today?

  • Dawn:
  • Network more, while in school.
  • Build relationships!

46:58  Using social media to promote their business?

  • Mitzi:
  • Pinterest: works well with food and recipes
    • People tend to go to Pinterest when looking for recipes.
  • Dawn:
  • I did a lot of traditional media: TV and magazines
  • I invest my time into what I enjoy on social media.
    • Instagram is my platform of choice.
  • Use your energy cautiously 
  • You cannot be everything and everywhere to everyone, all the time. 
  • Rebecca:
  • Podcasting
    • I have received feedback from current and past clients and employers that they really enjoy the content. 
  • Make sure you feel rewarded with what you are doing.
    • I personally experience a high level of reward from doing them.
    • I use the podcast to help fuel the blog and other social media applications.

52:41  Where can listeners find you

  • Mitzi Dulan:
  • Twitter: @nutritionexpert
    • Google nutrition expert and you will find me
    • Connect with me on LinkedIn


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